Green Circle Salons Joins the Ever Growing B Corp Movement
SEPTEMBER 2019 -- Green Circle Salons officially joins the B Corp legacy as one of the thousands of companies with a unifying goal; to use business as a force for good. As the B Corporation movement grows, so has Green Circle Salons’ mission - to keep people and the planet beautiful. They are continuously working on growing their Waste Warrior movement all over North America in order to tackle the beauty industry's impact on the environment, together.
The climate crisis is not a forecast anymore. It's real. It's happening.
North American salons generate over 877 pounds of waste per minute without any way to recycle - that's 421,000 pounds per day heading to landfills. In 2008, Green Circle Salons’ founder and CEO, Shane Price, recognized this major problem in the Salon industry and saw an opportunity to help salons become sustainable, while also helping them to gain clients and be more profitable. It’s thanks to the nearly 4,000 incredible Green Minded salons that partner with Green Circle Salons today, that they have grown to recover and reclaim millions of pounds of beauty waste each year!
The first 10 years of business for Green Circle were really spent focusing on innovating, recycling, repurposing and reusing beauty waste. With their passion for sustainability and their mission to put beauty waste to good use, naturally the company was on course for using their business as a force for good. Becoming a B Corp Certified business was the logical next step for Green Circle Salons.
Team members at GCS have a lot to say;
“We pride ourselves on our core values: Big Hearted. All In. Possibility. and Sustainability. These values inspire our company vision and have been a part of the Green Circle culture since the very beginning. What sets us apart is not just our drive for keeping the planet clean and healthy, but our passion to continuously make this planet a better one for everyone to live on. As a newly certified B Corp, we hope to be a beacon for positive green change in our communities. We also hope that our member salons will recognize and embrace B Corp by being even a greater stand for the environment, and diversity in the workplace.”
- Shane Price, CEO & Founder, Green Circle Salons“Having so many incredible B Corporations standing tall with us, and at the top of their markets, is just one more sign that consumers want us to change the old way of doing business — and that the demand for socially responsible businesses is growing. Customers and employees have started to expect us to take a stand. If we’re going to solve the climate crisis, business as usual won’t cut it.”
- Bryn Collier, Director of Marketing, Green Circle Salons
“If you want to retain great people and have a great company, then you have to inspire the people to a greater, bigger purpose than themselves, and for us it's saving the planet.”
- Satoko Nakajima, Head of People & Planet, Green Circle Salons
The mentality at Green Circle Salons has always been that doing the right thing for the world is not just critical for solving the biggest problems facing the planet, but it can also build a successful and sustainable business model.
Green Circle Salons strives to be better everyday, starting with their own team members. The company employs just over 50 people all over North America, who work together to achieve one common goal; making the people and the planet beautiful.
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To find a Green Circle Salon near you, please follow the link below to the North American directory: https://greencirclesalons.com/directory/
Green Circle Blog
It’s Official! Green Circle Salons Joins the Growing BCorp Movement
Here at Green Circle Salons, we have a deep passion for protecting the planet and building a more sustainable future. From the moment we first started our journey of sustainability over 10 years ago, we had a vision of not only doing great things for the planet, but building a business model and company where everyone is involved AND everyone wins. Today, we champion a business model and four core values that are the vision for our future: sustainability, possibility, all in, and big hearted.
These values are what drive us to protect the planet which is why we are so excited to announce that Green Circle Salons is now a Certified B Corporation.
After years of working towards making people and the planet beautiful, it is an honour to be officially acknowledged as a company that’s committed to being a force for good. To be a certified B Corporation, it showcases that we are officially recognized as a company that meets the highest standards of social and environmental performance.
Today more than ever, consumers put their money behind causes that matter and channel spending into responsible brands that support healthy communities. Achieving B Corporation certification represents our public commitment to sustainability and to support a global economy that benefits everyone.
By achieving this certification, it shows that the values and practices that drive us every single day are recognized on a global scale. We are beyond proud to be a part of this global community, and looking forward to the next 10 years of operating as a force for good!
With over 15,000 Waste Warriors on board, it brings me so much joy to see so many salons turning into sustainable businesses and helping to create a greener future by diverting their waste from landfills and waterways.
With your help and dedication to making the world a better place, we’ve accomplished incredible things over the past decade and we can’t wait to see what the future holds.
Together, we can protect our planet, our future, and continue to make people and the planet beautiful.
To find out more about B Corp, click the logo below
